Why Blog – The Purpose Of Blogging

In my last blog post, I said that blog plays a different role in advertising. As a follow up, let’s discuss the purpose of blogging and the role it plays in advertising.

My discussion is purely from marketing point of view. If you are blogging for fun or to pass time, that’s another purpose but it’s not our focus here.

So, why blog?

1. To Use It As A Bait

Blog is a good bait to attract traffic to your website.

First, if your blog is search engine optimized (I discussed this last week), it is a good bait to hook search engine traffic.

Second, if you provide useful information on your blog, it is a good bait to hook more traffic through networking and referrals from other bloggers.

Last but not least, it is a good bait to hook your existing traffic, who will revisit your website again and again.

2. To Differentiate Yourself From Others

With so many websites and competition on the net, it’s really not easy to make yourself stand out from the rest.

But with a good blog, you stand a much better chance.

Through blogging, you can connect with your audiance, let them know you better and thus foster better relationship with them.

People like to do business with people they trust. You know this, don’t you?

3. To Stimulate Your Creative Juice

Someone just posted a comment on this blog saying that he run out of things to write for his blog and ask how about me.

I don’t have such a problem because when I read the comments you guys and gals have posted, I will have new ideas for my next post.

The comments in my blog can also help me to generate ideas for my future projects.

The Purpose Of A Blog In Advertising

I said in my last post that it’s not a good idea to advertise your blog directly because the traffic is not likely to stick long. If you were to advertise, advertise to build a list.

But you can use a blog to increase the conversion rate of your ad, by using your blog as a tool to build your prospects’ trust and confidence in you.

If you have a decent blog, with some good posts and comments from the readers, you can direct the traffic from your squeeze page to your blog.

In the past, I thought this will reduce the conversion rate, since you send traffic away from the squeeze page. But my recent test shows that doing so can actually increase the conversion rate because people know that you are real and you really provide values.

Just a quick technical note. Make sure that you open the link to your blog in a new window, so that your prospects do not navigate away from the squeeze page.

28 thoughts to “Why Blog – The Purpose Of Blogging”

  1. Kenneth,
    I 100% agree that we have to decide the purpose of blogging. For me, blogging is a hobby and at the same time I want some pocket money to pay my internet bill. If blogging is a hobby, we should exploit our experience and expertise and start writing blogs. To get extra income is very simple–we just add adsense. At the end our blog is like a money machine. Since most of us have many hobbies, so start writing many blogs.

    1. Blogging for me is a hobby and a side earning also. Internet is a good way to share your views and experiences with the world. It gives little happiness when someone read your post and comment on that.

  2. Very interesting Kenneth.

    A blog is so easy to update with fresh contents and looks very professional, it gives credibility and confidence.

    Looking forward to other comments to this post.



  3. Blogging to me is a hobby as i have created
    more than 20 blogspot blogs for myself and earn
    money helping people create and design their
    i use blogs to create sales letter too that
    i use in promoting some specific products,
    it just got more fun for me as i play around
    designing blogs you can see one of my blogspot blog
    you never can tell its a blogspot blog it has 3
    videos embedded in it. this cost $99.99 and $39.99
    per month but i created mine i used for free.


    and i added adsense to the bottom making it
    bring in extra cash for me.
    am just excited about blogging.

  4. Just like the others posting their comment,I blog the to quench my need to write. Unlike the others, after more than a year at it, I still have to see extra money coming my way. Can somebody please help me?

    1. No offence. That’s exactly why I write the purpose of blogging. If your purpose is to quench your need to write, why disappointed that you’re not seeing extra money?
      Refocus. I too blog to quench my need to write, but with the above purposes.
      I’ve seen your blog through your link. I can’t see any SEO or marketing tactics in it.

  5. Hi Kenneth
    How does one put SEO or marketing tactics in the blog to increase adsense revenue? Somehow I find that the ads that google put on my blog is not relevant to the content of my blog.


  6. Hi, I have several blogs, some are for my hobbies and some for money making. I use my blogs that are for money making as a source of information, marketing tips and tricks, etc.. for my visitors. On the right column are some links to businesses I support, and more information. One can also subscribe to a free Internet Marketing eCourse by filling out a form. Basically, I use my business blog more like a business card, or a shop window, with some discreet invitations to join or purchase.


  7. Blogging is a great way to get content to any website and thus make keywords that can be searched. If company runs a blog they could get tons of readers from their niche for free from google. More pages from blogging also makes a site bigger and gives bigger site impression to google too.

  8. I couldn’t agree more. Blogging is a powerful marketing tool to lure prospective customers to your website and expand your business. This is an inspiration to fellow bloggers–to strive to become better contributors of new information and make our readers feel their time was best spent reading our blogs. Great post!

  9. Yes blogs are always useful in boosting up good traffic. It’s completely beneficial to online businesses. They really help to make a good add campaign for business. I really trust an optimized blog will give best results in all aspects. Any ways nice share pal. Good to know all facts.

  10. Having a blog is like a house on the internet, where people can find you and learn more about what you do online. Nowadays, blogging is synonymous to online marketing. Bloggers not only publish contents reflecting their moods for the day or sharing what they have done for
    the past few weeks but also advertise and create a sturdy communication with their audience. More so,through the use of blogging, people are now able to find an alternative in making money. Blogging is an excellent opportunity for generating income.

  11. Blogging has got to be the number #1 way to Earn Income online for free! Its really just a matter of content and the search engines love good content! Blogging can be fun as well!

  12. This post is very much useful to make us aware about the purpose of blogging. I am very glad to read this article here. Such informative posts are very necessary to learn this kind of matters. Thank you!

  13. On your first point, it is so true. we just started a blog to our website a couple of months ago and so far it has dramatically improved the traffic. And it can still improve a lot.

  14. Your post helped me to realize the benefits of blogging. I think it is one of the main factors to promote a business and attract more clients to the website. Thank you for this valuable information. Surely I will make use of this.

  15. How not to twist and the ball is always round. That’s the problem, everything is there and for now, not all projects mention the electronic currency bitcoin. And now it’s as important as ever, when you have a crypto-currency, which is very in demand almost everywhere and you look, but you can not buy it. And then looking for a project or an exchanger to make a deal. Yes, maybe I’m wrong, but soon and in the supermarket we’ll buy bread for the crypto currency. Yes, maybe it’s risky, but it works. It is very important to take and make a settlement in the Crypto currency and make a choice in the currency. This is important to raise your rating and revenue. This is not advertising, but an open board, then with what he himself collided, Further additional tools and money. There is no need to leave to come to the beginning.

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