It’s no longer a secret that using popups (or variations of popups) ‘correctly’ can increase the response rate. However, not all popups are equal. Some work wonders, but some may chase your visitors away.
In this article, we will look at what are the dos and don’ts when using popups on your website.
1) Give people what they want FIRST, then give them what they want MORE!
Have you ever visited a site where you get an annoying popup while reading the content? Worse still, you get a popup immediately upon reaching the site?
I know some reputable sites do it. But they are reputable and they want to force you to opt-in before you can see their content. But if your website is a relatively unknown site, such popups can be very annoying. Visitors may just close the popup or simply leave your site.
If there is only one thing you must remember from this article, this it is: Always give people what they want FIRST, then give them what they want MORE!
What do I mean by that?
You see, people come to your site mostly for information. This is especially true for blogs. So the first thing you should give them is good info, which is the content on your website. Popups should only appear AFTER they have finished reading an article or WHEN they intent to leave your site. Such popups are known as ‘End Of Post Popup’ and ‘Exit Popup’ respectively.
In case you are wondering how on earth do you create such popups? You can buy a script for $47, or use our free popup generator online, which essentially does the same thing and gives you more creative power because you can easily create any design from ground up easily. Also, being an online system, you don’t have to worry about upgrades because whenever we upgrade, your widget will be upgraded automatically!
2) Give people what they want FIRST, then give them what they want MORE!
If you notice that the second point is a repetition of the first point, you are right, because there are 2 aspects to this point.
In the earlier discussion, I mentioned that you should not show a popup before visitors start reading the content on your website. That’s because you should always give people what they want first. Popup should only be shown when they are done reading.
Now, the second aspect is to give them what they want MORE!
Assuming your website is about how to make money, and the article your visitor is reading is ‘how to make money from blogs’. When the visitor finishes reading the article or when the visitor intents to leave your site, you show a popup that offers a free ebook “How to make $2,137 selling nothing”. Do you think the visitor will bite?
The idea is this, the visitor has just finished reading your article and he is wanting more of what he has read. At this point, you offer him a free ebook in the same topic. It’s like offering a free lemonade to someone who is thirsty.
3) Think beyond conventional popups
Talking about popups, most of you will think of a big rectangular box that pops right in front of you, blocking most of the contents.
Don’t just limit yourself to that.
First, don’t limit yourself to rectangular boxes. With our popup generator, you can design popups in any shape and style you want. Make your popup unique, professional and impressive. Make your visitors feel that you are different.
Second, besides popups, there are other forms of animated widgets that can gain visitors attention. You can have a bar that slides from the top or bottom of the browser (we call it Slide Bar). Or a small box that slides from a corner (we call it Corner Block). You can even have an animated static widget that is place inline with your content but when visitors see it, it will gently ‘wave’ at the visitor.
These alternatives are not as obtrusive, yet they still manage to capture visitors’ attention.
Conclusion
Popups do not have to be annoying. If you follow my advice of giving your visitors what they want first and then use popups to give them more of that they want initially, popups can be helpful to your visitors because they don’t have to search high and low for what they want.
If you have an Aweber or GetResponse autoresponder, both offer the opportunity to have a signup form as a popup so you don’t even need a plugin or other software. GR even provide a video tutorial on how to set one up (probably Aweber does too, but I don’t know).
Pop ups do increase the quantity of sign ups but I do agree with you that the timing and placing is important to avoid upsetting your visitors too much.
Regards,
Steven Lucas
Following this tips do help in the success of advertising campaign.
Very useful article. i will put this to practice
I tried PopupXpert and I love it. My subscription rate went up 20%. Thank you guys for such a wonderful tool.
Great to know that, Helio. Keep it up!
network with people who are serious about building their current business or want to start their own business.
i like it, good job.. thanks
Very interesting and valuable knowledge.It help greatly especially for newbie on IM.
this information is very useful I have read a lot of things about advertising but I just learned something new.
Really good information here. I’m excited.
Thanks for sharing it with most relevant blog with us, it is really important to generate template like that before creating a post. it’s the part of search engine marketing, and it`s term throughout which we can increase over leads instantly.
Excellent Tips. I think it will be very helpful for me.
I really enjoyed reading your article. I found this as an informative and interesting post, so i think it is very useful and knowledgeable. I would like to thank you for the effort you have made in writing this article.
I agree, you have to be creative and mindful of your visitors when using popups.
Great article.
Great site! Good article. pls keep sharing such good articles.
Thanks for this info. Keep up the neat work. I’ll be returning often thanks for sharing …
I’m impressed with the special and informative contents, Thanks for sharing.
I have extensively used Pop up expert after coming across it on this website. This was of immense help , my subscription went up by 5%. Thanks a lot for sharing this .Also please remember the fact that no one has the time or patience for lengthy popup’s . Your visitors will decide in about 2/10ths of a second if they want to engage with your pop-up or if they want to bounce out of there.
This is really an informative and awesome blog to see, thanks for sharing such a terrific blog.
Nice blog and absolutely outstanding. This Post is very useful.
I’m always happy to follow this blog post. cool various posts here on friends in social media, various comments always fulfill my social media posts. many benefits, thanks writer, keeps the spirit.
Excellent Work.informative post thanks for sharing
well it’s a quite good article regarding marketing plans
Hey admin your sharing way is unique. This is fantastic site.I enjoyed reading your articles. This is truly a great read for me.
Website that you create really really nice and very interesting to see in. I am very happy to be visiting here.
Thank you for some other informative website. The place else could I am getting that type of info written in such a perfect way? I have a undertaking that I’m just now working on, and I’ve been at the look out for such info.