One of the challenges in advertising is to be able to ‘presell’ to the prospects.
Why is presell important?
You see, if you advertise something, you must think it is good and beneficial. But the prospects looking at your ad do not feel the same.
How do you transfer your belief to the them?
The answer is simple. You got to tell them!
One way of ‘telling’ them is by creating a ‘presell’ landing page, such as a review blog. But how many people have the time, skill and resources to create one?
With the new ‘Teaser’ feature in The Real Tracker, you can now add a ‘presell’ message to anything you track and promote.
Below is an animated image of how the Teaser works.
Before the actual page loads, a teaser will be shown at the top for 5 seconds. This gives the viewer a quick idea of what is expected and what to look for. It works like a ‘presell’ message that can ‘prep’ your prospects before they see the actual website.
The beauty of this system is that while the teaser is shown, your actual landing page is at the same time loading in the background.
Now, I’ve seen many landing pages that take a couple of seconds to load. During the loading time, users see a blank page or bits and pieces of the page. Viewers’ interest can die during those seconds of waiting.
With the teaser, they can now read the teaser while the page loads in the background.
A well crafted teaser will stir viewers’ anticipation, make them wanting to find out more about your offer.
How To Write An Effective Teaser
1) Keep it short
Though we set a word limit of 100 characters, it’s best to keep the teaser within 50 – 70 words.
You want the viewer to be able to grab the whole sentence at one look.
If the teaser is too long, viewers may just find it wordy and ignore it.
2) Be personal
Use ‘I’ or ‘We’.
Instead of writing ‘Make $135 A Day With This Program’, use ‘I Make $135 A Day With This Program’.
3) Use dialogue
Write it as if you are telling it.
Use “…” to present the teaser in the form of a dialogue. For example, “I just got paid $153.90 from this program!”, “I can help you make your first $100 online…”.
4) Be specific
Phases like “This is good!”, “Make money online”, “Check out this offer” are too generic.
By being more specific, you are giving the prospects something to look for.
For example, “I just got paid $153.90 from this program!” makes people wonder how you make $153.90. What program is it? More importantly, it tells the prospect that the program you are promoting really pays.
With the introduction of the Teaser feature, we have also made a few other changes to the tracker.
1) Visitors can see how long they have surfed
The previous tab on the left side has now been shifted to the bottom right and it now comes with a function – to check the surfing duration.
You can see the before and after in the image below:
The main objective is to show the visitors what The Real Tracker can do and hence entice them to sign up LeadsLeap to use it. Of course, all the links to LeadsLeap are cloaked with your referral link.
2) Ability to customize the tab text (Updated on 21 April 2016)
One member commented below that he may not want visitors to know that he is tracking the duration of the visit. In response to that, we now allow members to decide the text to be used in the tab.
Pro Members can also opt to disable the tab completely, so the visitors do not know that they are tracking the surfing duration.
Have fun playing with the new Teaser function and see how it can help your marketing campaigns.