I was reviewing the comments in our blog and one reader asked for advice on how to advertise and get traffic to his niche web store.
As I have always been saying, getting traffic is easy. The hardest thing is converting the traffic.
The key to traffic conversion is the sales funneling process, i.e. how to capture the immediate interest of your visitors and get them to take action (usually by means of opt-in or adding you as their preferred site) before leaving your site.
Once the sales funneling process is ready, the rest is just going through the process of getting traffic.
I talk about sales funneling process right at the start of this discussion because it is exactly what is lacking in this website.
Let’s go back to the website. The homepage is a catalog page listing the featured products for sale. Such homepage will only appeal to one type of traffic, i.e. people who are currently in need of a SPECIFIC niche product THAT happens to be listed in that catalog. My question is, what is the chance of you finding such a person?
Assuming you advertise such a website, chances are most of the traffic will just come and go, including those who may have a need for your product in the future.
By now, you may ask, “So, what is a good sales funneling process for such a site?”
There’s more than one way to skin a cat. For example, I may offer a huge MRR bundle that people can download free if they opt-in. Whoever come to my homepage will be presented with the offer, either on the homepage, above the fold, or as a popup. I may also have a series of autoresponder attempting to convert them into sales.
Also, instead of selling the product at a premium price of $29 – $59 for just one product, I may just sell most of the products at unbelievably low price of $0.99 – $3.90, emphasizing that those are limited-time offers. I may also have a “BUY ALL” offer at $49 – $97 for those with higher budget.
I sell at such a low price because I want potential buyers to remember my website. I want them to know that should they need a particular MRR product, my site is a cheap resource that they should check out. In my homepage, I’ll urge visitors to bookmark my site for future reference because it is THE WEBSITE they should check out should they need an MRR product.
Let’s sum up what I’ve suggested. First, I have an opt-in offer to convert the traffic into my list that I can follow-up with. Next I have a unique selling preposition for my website, i.e. a complete low-cost resource for MRR products, and that, hopefully, can capture their attention immediately and hence bookmark my site. I even have many time-limited offers to urge visitors to buy immediately as well as a big ticket item to cater to those with more budget.
My homepage will be designed to convey 2 ideas: 1) there is a huge free-of-charge MRR bundle that visitors can download, and 2) the site is the ultimate resource for MRR products at low cost.
These two ideas will also form the basis of all my advertising campaigns. So my ads will either be about downloading a massive collection of MRR free, or hundreds of MRR at just $0.99!!
Once the system is in place, there is really no lack of places to promote the site. Traffic exchanges, paid to read networks, safelists, ezine advertising, PPC ads, SEO etc. Where your prospects may be found, just find your way to reach it – THAT is what advertising is all about!