After spending weeks to set up a website, the next challenge is, how to drive traffic to your new website?
If this is the challenge you’re facing, you are not alone. One of our members, Gina, is having the same question. Here’s her question:
“Thanks to your f.ree list builder script, I now have my own website ready. My question is, what should I do next to get traffic to my new website and build list?” – Gina
Congratulations. You are one of the few action takers. Most people can’t even pass the stage of building a website.
Before you start to drive traffic to your new website, you need to get a second opinion on the website. Just get your siblings and close friends to take a look at your website, subscribe to the list and go through the entire sales process. Ask them for their opinions. Now, 99% of the time, they are going to say they are not interested in your offer. That’s expected because they are not your target audience. You just want them to comment on the look and feel of your website. You want to make sure that your new website looks professional in the eyes of others.
Once you know that you have a well-designed and working website, you are ready to drive traffic to it.
First, if you have a list, promote it to your own list. You can use this chance to test how well your new website is converting.
You can also advertise in places that can get you targeted traffic. (If your website is in the internet marketing niche, you can subscribe to our PRO membership. That will usually get you 400-500 traffic every month.)
Initially, you may have to modify your squeeze page and sales letter to improve the conversion rate. Once you are comfortable with the conversion rate, you can then increase your advertising budget. You can also start looking for JV partners to promote your website.
When looking for JV partners, you can start by emailing the small time marketers in your niche with your JV proposal. A good place to start is Google. Search for some active blogs in your niche and contact the bloggers. With our list builder script, it shouldn’t be hard for you to seek JV partners. You are basically asking people to give away a useful product to their lists and let them earn commissions from OTO sales. Bloggers or list builders are always looking for good things (contents or free gifts) to give to their subscribers. If you have something userful and free, and can help them to make money, many of them will be interested to partner with you.
In your JV proposal, tell them that you’ve tested your sales copy and the conversion is XX%. You need to convince them that your system is proven and can help them to make money, providing values to their subscribers at the same time.
Continue to advertise and strike out JV deals. That should keep you busy for a couple of months.
Meanwhile, you should make it an effort to continuously improve on the squeeze page and sales letter. In particular, you should add more testimonials to the sales letter as you receive them. This will further boost the conversion rates.
If you do not have a blog, I also encourage you to start one. It’s a good platform for you to foster better relationship with your list. With a blog, you can also start looking into other traffic strategies such as search engine optimization, which is a big topic by itself.
For other traffic strategies such as article marketing, forum marketing etc, you can use them as part of your effort to build links for search engine optimization. These are slow but consistent way to drive traffic to your website, but they are not likely to make an immediate impact in short run.