8 Online Sales Tactics That Are Proven To Work

If you are selling something online, do you simply put a price tag to it and wait for someone to buy?

You may say no, but I’ve seen too many people doing that. Yet they are wondering why no one is buying their products/services.

In online selling, or any kind of selling for that matter, there are certain sales tactics you can use to boost sales. There is no need to reinvent the wheels. Today we will look at 8 of them.

1. Price Discount

Probably the most common strategy is price discount. I’m sure you are familiar with price discount. The only thing I want to highlight here is don’t just sell a product/service. Instead, you should try to sell a package, so that the overall value looks higher.

Say if you are selling an ebook for $10, don’t just sell that ebook. Bundle it with lots of other complementary products that you can find or create, so that the whole package has a perceived value of hundreds of dollars. You want to make your visitors feel stupid to reject the offer.

Price discount is often combined with other strategies described below.

2. Free Gifts

If you are tight on pricing, or you don’t want to create a price war, the next strategy you can use is to offer free gifts.

Such a strategy is often seen by affiliate marketers when promoting affiliated products. Since affiliate marketers can’t give a direct discount to the product they are promoting, what they do is they bundle the product with a bonus product. Whoever buying through their referral link will be able to receive the bonus product for free.

3. Time Sensitive Offer

In addition to having a price discount and/or free gift, you can further push sales by adding an expiry date to the offer. It is commonly known as a time-sensitive offer.

You can set an actual date when the offer will end, or you can just say, “It is a limited time offer. We may end the offer any time.”

4. Limited Offer

Besides limiting the time, you can also limit the product or freebie. For example, you can have an offer where the first 50 buyers will receive a special free gift.

You can also limit the product itself. This is often seen in membership sites, where the number of members are capped at certain number.

5. One Time Offer

One time offer is an offer that is presented to the prospects only once. If they miss it, they will miss it forever. Such offer is usually presented after an opt-in page or as an upsell after the first sale is completed.

6. Escalating Pricing

In this sales tactic, the price will increase after certain number of products are sold. The marketer will usually have a table showing the price distribution. Below is an illustration of what I mean.

7. Purchase With Purchase

In this technique, the buyer is offered an option to buy another item at a reduced price. It’s something like One Time Offer. If the buyer miss the offer, he/she will have to buy the item at the full price later on.

8. Continuity Plan

The last tactic is continuity plan. The marketer will think of ways to make the buyer keep on coming back and buy more. Common methods you may have seen are coupons, points, discount voucher etc.

For example, when a buyer bought something, you can give him some eDollar, which can be used to offset his future purchase. Even though the amount may not be a lot, many buyers are likely to remember that he has some ‘money’ with your website and will come back to buy more whenever they need something that is offered on your website.

Generating sales is not luck. It’s science. By using a combination of these sales tactics we’ve discussed here, it’s not hard to come out with a sales process that works. Coupled with a good product and service, making money online is inevitable.

42 thoughts to “8 Online Sales Tactics That Are Proven To Work”

  1. Hi Kenneth,

    Agreed, having some kind of sales strategy is definitely important when selling online. Using a price discount or offering some kind of freebie is probably a better option. However, using a mixture of the suggestions that you provided is not a bad idea. Some strategies will have to be experimented with until you find the best that respond well with your sites visitors.

    Thanks again,


  2. Great post.

    Just to add to the discussion, you can also combine time-sensitive offer with continuity plan. For example, you can give a discount coupon that expires in 1 month. That will encourage buyers to buy again and again.


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  3. I know all these strategies been in the game for 10 + years though. But for beginners I would recommend watching infomercials I found that they can be a great teaching tool to learn how to sell something and it cost you nothing just to watch!

  4. Very useful post. Price discount is I believe most often used, but it is also very risky. You always need to keep in mind what is the real price of the product? Price seems to be very flexible in online business, more than in traditional business. You may quite easily also irritate potential customers, who never know, what will be the real final price you need to pay. One should be very careful when setting the prices and possible discounts.

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  7. Very helpful article. At our store, littens.co.uk , we try to implement some fo the aforementioned tips and they do work, particularly if you have a dedicated following which trusts your products and services. Great post.

  8. I am offering bonuses along with the purchase which is really working great for me some of my buyers even say that they were not interested in the main product but they bought it to get that free bonuses.

  9. The ultimate goal of starting a business is to make money, and therefore finding a post that has relevant information on how to increase sales is very relevant and helpful. How i hope that many business persons can see this page, this is a great piece of information that will be of great assistance to many.

  10. We can find so many advertisements people using for their products . But we are customers should be aware of how much effective the products for us. We should be ensure about the quality of each one before start purchase.

  11. I have gone through your post and get some idea about various sales tactics that we can use to boost sales. I think this information will be useful to all those who are doing business. Surely i will follow these tips.

  12. Discounts are the best tactic to attract customers. Most of us check the shopping websites just to see if they are selling things with discount. It is funny that most of the people haven’t noticed the change in the actual price every day.

  13. From your post, I came to know about some online sales tactics. I think this piece of information will be useful to all those who are doing businesses. Surely I will follow these tips at my firm. Thank you for providing this.

  14. There are a couple of things that we basically can’t live without; staple goods are one of them. Have you at any point paid the greater part of your month to month charges just to discover that you didn’t leave enough for essential, family unit things and nourishment? Assuming this is the case, then a fleeting payday advance might be ideal for you.

  15. Yes. This is one of the mistake most people does. We should make them attractive to our online sales. There should be a reason for the customers to buy our products. This factors are all important.

  16. Well, amazing information about online selling this good tactic to an engaging buyer, we also follow your method but we do not get more advantages yet, i am thinking about free gift per product it is not implement yet.

  17. Really helpful down to the ground, happy to read such a useful post. I got a lot of information through it and I will surely keep it in my mind. Keep sharing.

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