What Kind Of Internet Marketing Free Gift Will Entice People To Opt-in To Your List?

One of the ways to build your opt-in list in internet marketing is to give away a free gift in exchange for the prospect’s email address.

If you have been trying to build list by giving away free gift but you are not getting the desired result, this article may help.

In this article, I’m going to share with you what kind of free gift will make people bite!

“Kenneth, what makes you qualified to write this article?”

Fair enough. I’ve not given away 100s of different types of free gift to test what kind of free gift will yield the best response. Who will have such experience anyway?

But recently, there is a mega giveaway event called Easter JV Giveaway 2. If you are on a few lists, you probably saw this offer.

In a giveaway event, several marketers, called the Contributors, come together to contribute a free product. They will then invite other people to download the free products. The trick is, in order to download a free product, you will have to opt-in to the Contributor’s list. Can you see how the Contributors build list using this approach?

I am one of the contributors in Easter JV Giveaway 2 and I have access to the signup statistics for different products. By analyzing the stats, you can tell what kind of free gift results in more signups.

Interested to see the stats?

These are the top 20 products (at the time I last checked) with the most signups:

Page Gift Description Signup
1 Project Master 1137
2 E-Book Cover Maker Plus 1076
1 How To Make Your Own Professional MONEY-MAKING WordPress Blog 974
2 Top Position In Google In 3 Days! 650
2 Michael Cobb’s PLR Cash-In-A-Box V.9 639
1 Discover How To SNEAK ATTACK Google 566
2 List Building For Beginners 551
2 Squeeze Page Secrets & Profit System 539
8 How To Make One THOUSAND To Two THOUSAND DOLLARS in 24 Hours or Less! 513
4 The Graphical Opt-In Box Collection 494
1 Marketing Tips Package 485
6 Adsense Now Pays 7 Bucks Directly To You 472
3 Naked eBooks! – Unrestricted PLR from Dan B. Cauthron 466
4 How I Rob Google Of 15,000+ Every Month…Without Gun-point! 447
1 Money Making VIDEO Tutorial Series From Secure Income System.com 444
23 20+ PLR Products Valued At Over $4,444.77 444
2 Unrestricted PLR from Dan B. Cauthron – Instant Ideas for High Profit Info Products 429
30 50 Master Resale Rights Products with Sales letter included… 428
6 CraigsList Advertising Revealed 425

The first column shows you the position of the gift. Page 1 means the gift is found on page 1.

For your info, each page has 10 gifts. Interestingly, only 5 gifts in page 1 make it to the top 20 downloads. This says something……

Ok, let’s look at the top 2 gifts. Both of them receives more than 1000 signups. One is on page 1 and the other one is on page 2. There is no surprise that gifts on page 1 and 2 receive more signups. But these two gifts receive double the signups compared to other gifts on the same page!

So, what’s common in these two gifts?

The answer is they are both software. One helps you to manage and organize projects and the other one helps you to create ebook covers.

Do you get the hint? Software is a good product to give away to build your list!

The 3rd gift with the most signup also outperforms the rest with close to 1000 signups. The 4th position is 300 signups away! So it’s worthwhile to look at what this gift is all about.

The 3rd gift is a video tutorial teaching you how to set up your own wordpress blog. This means video is another good product to give away. But there is more……

There are many other video products in this giveaway. But this video product attracts more attention because it teaches people how to set up money making blogs. This implies that making money from blogs is a hot topic that many people are interested to know.

The last interesting thing I want to share with you is the 17th and 19th best-performing gifts (I’ve highlighted them in yellow). One is found on page 23 and the other one is found on page 30. If gifts on page 23 and 30 can make it to the top 20, there must be a reason.

Just look at the title of these 2 gifts and you should know the answer. That’s right. Both of them are PLR or MRR products. Not just that. They are PLR and MRR products with high perceived value. One gives away 20+ PLR products whereas the other one gives away 50 MRR products.

This is another lesson you can learn. If you are currently giving away one PLR product to build your list, why not give away 20? You can probably double or triple your current response!

Let’s do a quick summary of what we’ve learnt from this:

1) Software is always a good giveaway product due to its high perceived value.

2) Video is also another good giveaway product with high perceived value.

3) How to make money from blog is a hot topic with huge demand!

4) Don’t just give away 1 or 2 PLR or MRR products. To dramatically improve the response, give away 20 – 50 PLR and/or MRR products.

These are just some of my observation. If you manage to discover any other interesting trends, feel free to discuss it in the comments section below.

28 thoughts to “What Kind Of Internet Marketing Free Gift Will Entice People To Opt-in To Your List?”

  1. Wonderful tip my friend!
    Another great offer to make to others
    is the opportunity to build their list
    because after all most of our visitors
    are folks with their program and need a list
    to promote it.
    So show me a free or low ($6 or less) product
    that will build me a list and help me make money
    at it and I along with others are right in there.
    Wait a minute, LeadsLeap has done just that!

  2. Watch out for JV Ventures — the maniacs have found a way to drop in their products with trojan horses installed. Be sure and scan EVERYTHING if you partake of these “goodies!”

  3. Hi Kenneth

    Nice dissection of Easter JV 2008 !
    This is great info to pass on to my JV Partners, so thanks for taking the time to review how things “work” in the mind of marketers !

    Brad Smith
    Easter JV 2008

    1. Hi Brad,

      I didn’t know you’re reading this blog too. Glad to hear from you! You have a great Giveaway system by the way.


  4. Hi Kenneth,

    An interesting analysis. I’m only just starting to experiment with giveaway events and it’s food for thought. I’ve done OK with ebooks, but I can see why software and scripts have a greater pull for many people.

    I hope this comment makes it OK, my last one seems to have got lost in the void. Sorry to see from the above that the spammers are already on the attack here ;0)


  5. I’m a newbie with no list, can anyone send me or tell me where to find an excellent Video, Software or PLR/MRR giveaway product with high perceived value that will entice people to Opt-in to my list?

  6. Hi Kenneth

    Very insightful analysis. I used your analysis to select which gifts to download. A Giveaway is an excellent JV tool offering a win-win situation for both contributers and members.

    Looking forward to more valuable content from you!

    Best wishes,


  7. Hi Kenneth

    Always on the pulse mate ! Anything to do with list building and I’m usually there – albeit time delays me sometimes. Thanks for the compliment, Giveaway Manager 2 will be out next month, and so look out for JV invites.

    Nick, I’d encourage you to check out the Easter JV site, along with Kenneth’s comments, to see what is available at Giveaway Events. Doors close real soon (24 hours), and it’s free so please drop in.

    We’ve had an average of 54 signups PER HOUR for the 9 days so far. That’s just under 1 per minute ! Not bad listing building stats in anyones books …

    Brad Smith
    Easter JV Giveaway

  8. I am a software junkie! Your analysis hit the nail on the head. Whenever you combine the word free and software, you can be sure to get a click from me. I am ever so greatful when I find something truly of value, that works with relative ease and upselling or upgrading usually isn’t a problem if I get what I expected from the beginning. Thanks for this reminder and tactic about software as a lead generation tool.

  9. Hi Kenneth,

    Thanks a great lot. I am using this strategy for getting

    subscribers to my Free newsletter. I have been giving out

    ebooks and some softwares. Thank You for the good Analise.

    By the way, why don’t You subscribe to it? It’s FREE and can

    save You lots of money on your phone bills.

    Yaacov Gafni
    The Voip Expert

  10. Great ideas. I try to give free stuff away too. One tip for all of you. I found some FREE software that you can use to make training videos right from your own PC – actually – you can make presentations and software tutorials. It’s a great starting place. Here is the link:



    PS – I do not make money off of Wink. I just thought, reading some of the comments, that someone might want to try it. There are all kinds of free trial video software, and even a few free starter ones on the net.

  11. Kenneth:

    I agree that software often makes a very enticing list
    building gift.

    If you can devise software that prospects can install
    as a service on their own Web sites, (complete with a
    small inconspicuous link to your own site) you can build
    a huge number of backlinks that will generate high SEO
    ranking and significant search engine traffic.

    So, you can enjoy two benefits from one piece of software:

    (1)large opt-in lists

    (2)Increased search engine traffic

    Best of success,

    Robert A. Kearse

  12. Good observations Ken. Being able to see those gifts stats is a nice feature of the Giveaway Manager 2, which I like to look at frequently.

    Another suggestion regarding what gift to offer, is to present something original. By this I mean a product or service which has not been offered in a giveaway before (if possible) or at least that is not being offered by another marketer in the same event. So I would recommend to have a look at the other gifts already approved before deciding on your own gift.

    Great job with this blog!

    Claudia Moncalvo Beltran
    My Blog & Profile

  13. Interesting:
    So, a small initial outlay can boost my signed list.

    I guess the hard part is finding the right gifts for the right audience.

    Do you have any suggestions (or links to info) on the site to gift type styles?

    Very informative post :)

  14. Holding a competition where the winner gets a free product is another good way. I have seen product review sites give away their freebies to readers.

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  16. I think nowadays there are lots of internet marketing free gifts have been getting as rewards. It is very important to know the category of internet marketing free gift that entices the people. This post will help us to clear that doubt!

  17. This post helps us to know what kind of internet marketing free gift will entice people to opt-in to our list. Actually such informative posts are really helpful to clear our doubts. Thank you so much for sharing!

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