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Selling books, whether in print or ebook format, can be a lucrative business. In 2022, the book publishing industry in the United States alone was valued at $40 billion. The great thing is that anyone, and I really mean anyone, can write and publish a book online. One of the most popular platforms for achieving this is Amazon KDP, a self-publishing platform that allows authors to bring their books to print and distribute them worldwide. KDP offers several features that make it the go-to platform for online book publishing. Whether you want to publish an ebook, paperback, or hardcover, KDP has got you covered.

Amazon is the largest e-commerce platform globally, and by publishing your book on Amazon alone, you gain access to readers from 80% of countries worldwide. Amazon has tremendous potential for making your book accessible on a global scale, and their KDP program is particularly attractive to independent authors. As a result, Amazon is the best platform for conducting market research and finding niche markets for all sorts of products.

While search engines like Google have a Keyword Planner tool for market research, Amazon doesn't provide an official keyword planner tool. However, there are a few third-party Amazon keyword research tools available. Unfortunately, most of these tools are unaffordable for the average person, but PublisherRocket breaks that trend.

Let me explain how PublisherRocket can simplify your life and provide you with the information you need to plan your next bestselling book or market your existing book effectively:

Keyword Research: PublisherRocket's keyword search feature provides you with valuable information about individual keywords and helps you discover related keywords. You'll obtain information such as the number of competitor books, average monthly earnings, estimated number of monthly search queries, and a competitor score (ranging from 0 to 109, where a lower score is better). With this keyword search feature, you can gauge the demand in the marketplace. You can use the keyword research information to optimize your book's SEO and plan an effective book launch.

Competition Research: While keyword research focuses on keywords only, the competition research feature delves into information about books. You'll have access to details about your competitors' books, including the book format, categories it is listed in, author name, age of book publication (in days), Amazon bestseller rank (based on book sales), number of pages, presence of keywords in the book title, book price, and daily and monthly book sales in USD. Competition research enables you to understand the supply in the marketplace and assess book performance. By studying competition on specific keywords and monitoring competitors' book categories, you can better plan your book's subject and content. Additionally, you can estimate your book sales and develop a marketing budget to achieve your bestseller goal.

Categories Research: The categories research feature helps you find suitable book categories for specific keywords. Not all categories are visible on the KDP book listing page. In KDP, you can list your book in two categories, with one category automatically selected. By copying the category listing of a particular book on Amazon and reaching out to Amazon KDP support, you can request assistance in listing your book in the same categories. Amazon KDP support is superior to its competitor, IngramSpark.

Amazon Advertising Keyword Research: This feature is particularly helpful if you are already running or planning to run Amazon advertisements for your book. If you've made purchases on Amazon, you've likely seen sponsored content on the Amazon website and app. Sponsored listings or content on Amazon are seamlessly integrated in a way that feels organic and user-friendly. Amazon advertising services enable new sellers and author/publishers on Amazon to reach new buyers. Compared to Google Ads, Amazon ads are more cost-effective and boast a higher conversion rate, primarily because people visit Amazon with the intent to make purchases.

AMS keyword research allows you to identify the keywords advertisers are using to promote their products (books). By searching for a keyword, you can find related keywords and see the ranking of books associated with those keywords. This information aids in targeting your Amazon ads. At present, PublisherRocket's AMS search feature doesn't provide CPC (cost per click) information. To obtain the cost per click information for keywords, you must use the keyword list in your campaign.

Available Marketplaces: Currently, PublisherRocket is available for the Amazon marketplaces in the USA, UK, and Germany. These three marketplaces have high demand, and you can use the keyword research data from the USA marketplace to improve your rankings in other Amazon marketplaces.

Book Formats: On Amazon, books are categorized into three departments: Books (paperback and hardcover), Kindle edition (ebook), and Audible (audiobook). PublisherRocket allows you to conduct research for all types of books available on Amazon.

Platforms: PublisherRocket is compatible with both Windows and Mac computers. It is lightweight software, and an internet connection is required to use it. The software operates smoothly without any crashing issues. I have personally been using it since 2020.

My experience with the program so far:

I purchased this software recently to help me discover and write Amazon Kindle books that will sell well on the Amazon Kindle Direct Publishing website. I have been publishing on Amazon but not selling my books, which is why I bought this software called "Publisher Rocket. "

What I Like

I like the fact that I can discover hot-selling books in minutes and change the category of my existing books to gain maximum exposure and sales. Not only that, the software made me understand that some books on Amazon are listed under the ghost categories. If your book is categorised and listed under ghost categories, that means your books are hidden from potential buyers, and you will not get sales. In addition, Publisher Rocket will let you see the keywords your competitors are using that make them sell very well on Amazon. Publisher Rocket will also help you find the relevant keywords to use for your book and great headlines that will catch the attention of the target audience. Furthermore, with Publisher Rocket, you will be able to see at a glance whether a particular book and its category are going up or down and what you can do to stop the book from going down. This software is purchased for life, and you will get all future upgrades for free. The software, though targeted to Amazon authors, will also help with publishing on other platforms like Google and others.

What I Dislike

For now, I can't see anything that I dislike about the software. It is helping to not just write, but use it to research to ensure that the books will sell very well on Amazon before I put pen to paper.

Final Verdict

I highly recommend Publisher Rocket to both new authors and established authors. It will help individuals with a flair for writing discover the best books to write, the keywords to target, and the hidden secrets of other authors that make their books sell well on Amazon. It is good software as it will also help you on other publishing platforms like Barnes & Noble, Smashwords, Google, and others.