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convertkit.com Review

convertkit.com

Tags:  List Building
4/51 vote
Last update: 2023-04-23
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Ed Kirwan
54 Followers   1 Review
View my top recommendations

My Top Recommendations

Last Update: 2023-10-20
My experience with the program so far

As an email marketer, I understand the importance of communicating with your audience effectively.

I chose ConvertKit primarily because it makes the process of presenting the right offer at the right time easy with the segmentation, and automation features.

This is something I have not been able to do successfully in the past and is also the main reason for writing this review.

What I Like

One of the most powerful features of ConvertKit is its automation capabilities, which allows you to create email sequences and triggers based on subscriber behaviour.

For example, when you send your welcome email sequence with a series of onboarding emails over the course of several days, an automation can add them to your weekly newsletter for example.

You can also create automation rules to tag subscribers based on their behaviour, such as opening an email, clicking a link, or making a purchase will automate any action you wish and allows you to group subscribers based on their interests and/or behaviours.

This makes it easy to send targeted emails to specific segments of your audience, rather than blasting everyone with the same message. The result is more sales and happy subscribers.

ConvertKit has customizable landing pages, for capturing email addresses, a marketplace for your products and integration with a wide range of third-party tools and platforms

User Interface

I like the interface, which provides a clear overview of your subscribers, email performance, and automation workflows, so you can easily create and edit email templates, forms, and landing pages.

I also like the visual automation builder, which allows you to create complex email sequences without needing to know how to code.

I have rarely used their customer support, but when I did it was for minor issues and they were very efficient.

What I Dislike

The price is on a sliding scale, based on the number of subscribers. This makes it more expensive than contemporary autoresponders as you grow and is something to consider.

The A/B-testing is basic but sufficient and the selection of templates is limited, unless you are familiar with HTML-code templates.

I have found Wordpress integration and bit fiddly sometimes (hence my need to use the customer support) while the reporting & tracking features are adequate.

Final Verdict

Overall, I do recommend ConvertKit for creators looking for a powerful and easy-to-use email marketing platform. While it may be slightly more expensive than some other options, the advanced automation and segmentation capabilities, intuitive user interface, and excellent customer support make it well worth the investment.

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