Insider Advertising Report

Chapter 5: What To Advertise

I don't care what the nature of your business is; the only thing you should advertise is a Sales Page.

What is a Sales Page?

Before I tell you what is a Sales Page, let me tell you what a Sales Page is NOT.

  • Anything that does not have an outstanding headline is not a Sales Page.
  • Anything that does not have a PROMINENT call to action is not a Sales Page.

    If your opt-in form is hidden at one corner of your Sales Page, please do not expect your prospects to search for it and opt in!
  • A Sales Page is not your beautiful homepage, unless your homepage is a Sales Page.
  • A Sales Page should not be hosted on a free server, especially those with frames and advertisements scattering all over the pages. Who has confidence to buy from you if you can't even pay for decent hosting?
  • A Sales Page should not have a colorful background with hard to read wordings. The best is to use white or light color background with dark wordings, or black background with white wordings. The contrast must be strong and the wordings should be easy to read.
  • A Sales Page is not a product catalog that displays all kind of products you sell.
  • A Sales Page is not your blog homepage that lists down the recent articles.
  • A Sales Page should not have too many links or navigation bars to distract the prospects or divert their attention.

You want your prospects to read your Sales Page from top to bottom and then take action on whatever action you want them to take. That's it. Please don't add other irrelevant links to the Sales Page.

A powerful Sales Page for advertising should consist of 3 important sections:

  1. Headline

    It must have a headline that either clearly summarizes the USP (unique selling preposition) of your offer.

    It should also answer the question, "What is in it for ME?". (ME refers to your prospect, not you!).
  2. Content

    The objective of the Content is to boost prospects' confidence in you, your product and themselves. Remember, Sales is all about transfer of confidence.

    If the Sales Page is to get people to opt-in, the alternative objective of the Content can be to infuse curiosity about your offer to the prospects.
  3. Closing

    Closing must have an obvious call to action that gets people to take immediate action.

Below is a summary of how a Sales Page should be structured.

Headline

- USP
- What's In It For Me

Content

- Build confidence of prospects in you
- Build confidence of prospects in the product
- Build confidence of prospects in themselves
- Infuse curiosity (for opt-in)

Closing

- Call to action

How to create a sales page?

If you are wondering how to create a sales page, here's the good news. Leadsleap provides free hosted Page Builder for its members. In your Members Area, go to Page Manager. Click 'Tutorial' on that page to get the step by step instructions on how to use it.

In the next chapter, we will look into the details of each component, starting with the Headline.

Next Chapter: Headline
Table Of Contents
Chapter 01: Not All Ads Are Equal
Chapter 02: Why Advertising Doesn't Work
Chapter 03: Why No Sales
Chapter 04: Where To Advertise
Chapter 05: What To Advertise
Chapter 06: Headline
Chapter 07: Content (Part 1)
Chapter 08: Content (Part 2)
Chapter 09: Closing
Chapter 10: How To Advertise An Affiliate Product
Chapter 11: How To Advertise An Online MLM Program
Chapter 12: How To Advertise A Product That Has No Immediate Needs
Chapter 13: How To Advertise To The Same Group Of People
Chapter 14: How To Advertise A Blog
Chapter 15: How To Be Creative In Your Next Ad
Chapter 16: How To Guarantee Success In Advertising (Bonus Chapter)
Chapter 17: How To Build An Online Business That Lasts (Bonus Chapter)