 
| Chapter 01: | Not All Ads Are Equal | 
| Chapter 02: | Why Advertising Doesn't Work | 
| Chapter 03: | Why No Sales | 
| Chapter 04: | Where To Advertise | 
| Chapter 05: | What To Advertise | 
| Chapter 06: | Headline | 
| Chapter 07: | Content (Part 1) | 
| Chapter 08: | Content (Part 2) | 
| Chapter 09: | Closing | 
| Chapter 10: | How To Advertise An Affiliate Product | 
| Chapter 11: | How To Advertise An Online MLM Program | 
| Chapter 12: | How To Advertise A Product That Has No Immediate Needs | 
| Chapter 13: | How To Advertise To The Same Group Of People | 
| Chapter 14: | How To Advertise A Blog | 
| Chapter 15: | How To Be Creative In Your Next Ad | 
| Chapter 16: | How To Guarantee Success In Advertising (Bonus Chapter) | 
| Chapter 17: | How To Build An Online Business That Lasts (Bonus Chapter) |