Insider Advertising Report

Chapter 15: How To Be Creative In Your Next Ad

We have almost come to the end of the Insider Advertising Report. I sincerely hope that you have benefited from the examples and strategies I've shared with you.

One last success factor in advertising is that you need to be creative in your advertising campaign all the time.

The strategies and examples I've shown have delivered great results for the advertisers. But if a particular strategy is overused, the method will lose its novelty and effectiveness.

However, the fundamentals will never change.

For example, Sales will always be a transfer of confidence.

If you can think along this fundamental, you will be able to come out with many other ways to make your advertising effort more effective and generate more sales.

Do not be limited by the examples I've shown you or any other strategy you've picked up along the way from other marketers.

Regardless of what strategy it is, the ultimate objective of any successful strategy is to build confidence.

For example, I read an ebook from Willie Crawford about list building and he said that he built his list by giving away a free ebook without asking people to subscribe to his list.

This method is contrary to conventional list building strategies.

What most marketers do is they create a squeeze page and get your email before giving you the ebook. But for him, he gave it to you without asking anything from you!

His logic is he wants people to read his ebook, get fully convinced that he is the right person to learn from (i.e. have full confidence in him) before they eagerly opt-in to his list, craving for more tips from him.

Remember I said earlier that you can get people to opt-in out of curiosity, but you can only sell them on confidence? For Willie, he goes one step ahead and straight away gets people to opt-in on confidence!

This is powerful because this strategy has increased the responsiveness of the list he builds.

The strategy may be novel, but the objective or the fundamental of the strategy is still the same - to build confidence.

Besides the fundamental of sales, another important fundamental I've covered in this report is the characteristics and behaviors of the prospects. If you can't recall them, please read Chapter 2 again. It's important.

For example, don't just remember the strategy of using "Step 1, Step 2, Step 3" to lead your prospects. The underlying fundamental of this strategy is that prospects are lazy and they don't like to think! They are often in a passive state of mind when they see your ad.

Another example, don't just remember the strategy of writing your sales page to be scan. The underlying fundamental is that the prospects are busy.

I hope you can see by now that it's more important to understand the fundamentals than simply learning the strategies.

Once you understand the fundamentals, you can be creative in your strategies.

I hope the examples I've shown you can be a good starting point to keep your creative juice running.

Use these examples as a guide and ask yourself how else you can improve on these strategies to further increase your prospects' confidence or to better make use of any other fundamentals we've discussed.

If you do that, the next winning ad will be yours!