{"id":655,"date":"2017-10-12T10:00:36","date_gmt":"2017-10-12T02:00:36","guid":{"rendered":"http:\/\/www.leadsleap.com\/blog\/?p=655"},"modified":"2020-11-05T21:04:41","modified_gmt":"2020-11-05T13:04:41","slug":"important-change-in-leadsleap-ad-format","status":"publish","type":"post","link":"https:\/\/leadsleap.com\/blog\/important-change-in-leadsleap-ad-format\/","title":{"rendered":"Important Change In LeadsLeap Ad Format"},"content":{"rendered":"<p>I&#8217;m sure you have noticed that the online advertising landscape has changed. In the past, Google&#8217;s contextual advertising was touted to be <strong>The Way<\/strong> to advertise.<\/p>\n<p>But now, not quite so.<\/p>\n<p>Companies like Outbrain and Taboola have come out with a new ad format that combines image and text ad. The industry calls it Native Advertising.<\/p>\n<p>Here is a comparison between Contextual Advertising and Native Advertising.<\/p>\n<p><a href=\"http:\/\/www.leadsleap.com\/blog\/wp-content\/uploads\/2017\/10\/contextual-vs-native.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-656 size-full\" src=\"http:\/\/www.leadsleap.com\/blog\/wp-content\/uploads\/2017\/10\/contextual-vs-native.jpg\" alt=\"\" width=\"500\" height=\"312\" srcset=\"https:\/\/leadsleap.com\/blog\/wp-content\/uploads\/2017\/10\/contextual-vs-native.jpg 500w, https:\/\/leadsleap.com\/blog\/wp-content\/uploads\/2017\/10\/contextual-vs-native-300x187.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>As you can see, a contextual ad is just <strong>text<\/strong>. A Native ad includes <strong>image<\/strong> and <strong>text<\/strong>.<\/p>\n<p>It has the best of both worlds!<\/p>\n<p>The <strong>image<\/strong> will quickly capture readers&#8217; attention while the <strong>ad text<\/strong> provides more info about what the ad is about and gives the final push to click.<\/p>\n<p>The good news is, LeadsLeap is moving into the Native Advertising format.<\/p>\n<p>If you login to your member&#8217;s area now, you will notice a few setup pages have been changed.<\/p>\n<h2><span style=\"color: #ff6600;\">Below are some important changes:<\/span><\/h2>\n<p><strong>1) Image is now compulsory for ads<\/strong><\/p>\n<p>From now on, Credit and Pro Ads must be set up with an image.<\/p>\n<p>Not just any image or your avatar, but an image that is <strong>relevant<\/strong> to your ad, and preferably one that can arouse people&#8217;s curiosity to click!<\/p>\n<p>It can be an earning screenshot, a proof of what you promote works, or perhaps a photo of yours showing how you work from home, provided it is relevant.<\/p>\n<p><strong>2) Profile image will be limited to just one<\/strong><\/p>\n<p>Previously, we allow members to add several profile images and optionally use those images for their ads as well as profile photo.<\/p>\n<p>But since the image requirement for the new ad format is different, there is no longer a need to have so many profile images.<\/p>\n<p>If you go to your <a href=\"http:\/\/www.leadsleap.com\/members\/profile.php\" target=\"_blank\" rel=\"noopener noreferrer\">profile setup page<\/a> now, you will see only 1 image left, which is your profile photo . Other images are not available any more.<\/p>\n<p>(We still keep those images for a limited time. If you need those images for any reason, please contact our support immediately. Otherwise, they will be removed from the system after 60 days.)<\/p>\n<p><strong>3) Downline message image will be your profile photo automatically<\/strong><\/p>\n<p>Well, the title says it all&#8230; Downline message image will be your profile photo automatically.<\/p>\n<p>Have you set a separate image for your downline message, it will be switched to your profile photo.<\/p>\n<p>Basically we have separated profile image from ad image. They are no longer interchangeable under the new system.<\/p>\n<p>Your profile image, the one that you set up in your <a href=\"http:\/\/www.leadsleap.com\/members\/profile.php\" target=\"_blank\" rel=\"noopener noreferrer\">profile page<\/a>, will be shown in your Profile Summary, Downline Message and Social Review. Ads will have their own image.<\/p>\n<p><strong>4) A new image uploader<\/strong><\/p>\n<p>We have replaced the old image uploader with a new one.<\/p>\n<p>The new uploader has the following benefits:<\/p>\n<ul>\n<li><em><strong>It is mobile friendly.<\/strong><\/em><br \/>\nYes, you can upload image from your mobile devices now, a feature several members have been asking.<\/li>\n<li><em><strong>It supports copy and paste.<\/strong><\/em><br \/>\nYou can upload a screenshot by simply copy and paste!<\/li>\n<\/ul>\n<p>Take a look at the animated demo below to see its copy and paste function.<\/p>\n<p>(This demo repeats automatically.)<\/p>\n<p><a href=\"http:\/\/www.leadsleap.com\/blog\/wp-content\/uploads\/2017\/10\/adimgdemo.gif\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-657\" src=\"http:\/\/www.leadsleap.com\/blog\/wp-content\/uploads\/2017\/10\/adimgdemo.gif\" alt=\"\" width=\"878\" height=\"589\" \/><\/a><\/p>\n<p>The copy and paste function will be handy when you set up an ad. You can simply take a screenshot and use it as the ad image.<\/p>\n<h2><span style=\"color: #ff6600;\">What You Need To Do Now<\/span><\/h2>\n<p>As soon as possible, please go to your <a href=\"http:\/\/www.leadsleap.com\/members\/credit.ad.php\" target=\"_blank\" rel=\"noopener noreferrer\">Credit Ads<\/a> and <a href=\"http:\/\/www.leadsleap.com\/members\/pro.ad.php\" target=\"_blank\" rel=\"noopener noreferrer\">Pro Ads<\/a> setup page, and add an image for your ad.<\/p>\n<p>You may also want to adjust your ad text to make it relevant to the image. Our reviewer has been instructed to reject ads with irrelevant image.<\/p>\n<p>Also, we&#8217;ve made some changes to the ad type. If you are advertising a blog, you may want to select the &#8216;blog&#8217; ad type.<\/p>\n<p>For Pro Members, if you happen to see that an image has been added for your ad, that&#8217;s because we have added it for you. If it is not something that you like, just replace it.<\/p>\n<p>I would like to take this opportunity to apologize to those who have set up several profile images for the ads. I&#8217;m sorry that you have to do it again. But please, do not use the same profile image for your ads now. With a bigger ad image, your image can be more interesting and telling!<\/p>\n<p>That&#8217;s all for now.<\/p>\n<p>Today marks the start of a series of system updates. In the next few weeks, you will see more and more improvements happening. Stay tuned&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m sure you have noticed that the online advertising landscape has changed. In the past, Google&#8217;s contextual advertising was touted to be The Way to advertise. But now, not quite so. Companies like Outbrain and Taboola have come out with a new ad format that combines image and text ad. The industry calls it Native [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,4],"tags":[],"_links":{"self":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts\/655"}],"collection":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/comments?post=655"}],"version-history":[{"count":5,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts\/655\/revisions"}],"predecessor-version":[{"id":970,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts\/655\/revisions\/970"}],"wp:attachment":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/media?parent=655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/categories?post=655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/tags?post=655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}