Prior to today, we get a summary of the Total Clicks, Unique Clicks and Average Stay.<\/p>\n
Look at an example below:<\/p>\n
This link receives 5793 total clicks, 4577 of which are unique. The average stay is 3s.<\/p>\n Just 3 seconds? Something must be wrong.<\/p>\n Unfortunately, the “Average Stay” statistic doesn’t say much. To get more insight, we need to look at the Surfing Duration.<\/p>\n Below is the Surfing Duration for this link:<\/p>\n From the Surfing Duration, you can see that almost 50% of the clicks have surfing duration less than 5 seconds.<\/span><\/p>\n 5 second is very short. It already takes 2-3 seconds to load a page. If a click is genuine, our system should easily record the first 5 seconds.<\/p>\n So what can we say about those clicks with less than 5 seconds of surfing duration?<\/p>\n Yes, they are likely to be fraudulent or useless clicks. They may be bot traffic or they can be clicks that are opened in the background and are not viewed.<\/p>\n With that understanding, we can calculate another statistic from the raw data that we’ve gathered.<\/p>\n I call it “Real Visits”.<\/p>\n “Real Visits” is a measurement of the total clicks with stay duration longer than 5 seconds.<\/p>\n Below is how the new click summary looks like:<\/p>\n![\"b41\"](\"http:\/\/www.leadsleap.com\/blog\/wp-content\/uploads\/2015\/12\/b41.png\")
<\/a><\/p>\n<\/a><\/p>\nAfter Change…<\/span><\/h2>\n