{"id":21,"date":"2008-03-14T17:40:42","date_gmt":"2008-03-14T17:40:42","guid":{"rendered":"http:\/\/www.leadsleap.com\/blog\/stephen-coveys-time-management-matrix-for-online-marketers\/"},"modified":"2014-09-04T06:38:06","modified_gmt":"2014-09-04T06:38:06","slug":"stephen-coveys-time-management-matrix-for-online-marketers","status":"publish","type":"post","link":"https:\/\/leadsleap.com\/blog\/stephen-coveys-time-management-matrix-for-online-marketers\/","title":{"rendered":"Stephen Covey&#8217;s Time Management Matrix For Online Marketers"},"content":{"rendered":"<p>If you have read everything about online marketing but you still feel stuck, one possible reason is because of improper time management.Frankly, I think the title of this article is lame because most people don&#8217;t see the importance of time management in making money. If you are thinking of skipping this issue of newsletter, it shows that I&#8217;m right. But you will regret!<\/p>\n<p>Trust me. Spend some time reading this article. If you put what I&#8217;ve written here into practice, it will help you to make more money online.<\/p>\n<p>Decide to trust me? Ok, let&#8217;s jump straight into the right way to manage your time as an online marketer.<\/p>\n<p><font color=\"#ff3300\"><strong>Stephen Covey&#8217;s Time Management Matrix<\/strong><\/font><\/p>\n<p>The best and simplest time management system I&#8217;ve learnt is Time Management Matrix from Stephen Covey. His matrix looks like this:<\/p>\n<p><center><\/p>\n<table  class=\" table table-hover\" style=\"border-collapse: collapse\" border=\"1\" cellpadding=\"5\" cellspacing=\"0\" width=\"500\">\n<tr>\n<td width=\"15%\">&nbsp;<\/td>\n<td align=\"center\" width=\"43%\"><strong>Urgent<\/strong><\/td>\n<td align=\"center\" width=\"42%\"><strong>Not Urgent<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"15%\"><strong>Important<\/strong><\/td>\n<td align=\"center\" valign=\"top\" width=\"43%\"><strong>I. (Manage)<\/strong><br \/>\ncrisis, pressing problems, deadline-driven projects, last-minute preparations for scheduled activities<\/td>\n<td align=\"center\" valign=\"top\" width=\"42%\"><strong>II. (Focus)<\/strong><br \/>\npreparation, planning, prevention, values clarification, exercise, relationship-building<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"15%\"><strong>Not Important<\/strong><\/td>\n<td align=\"center\" valign=\"top\" width=\"43%\"><strong>III. (Avoid)<\/strong><br \/>\ninterruptions, some calls, some emails, some meetings, responding to some enquiries<\/td>\n<td align=\"center\" valign=\"top\" width=\"42%\"><strong>IV. (Avoid)<\/strong><br \/>\ntrivia work, junk emails, time wasters, escape activities, viewing mindless TV shows<\/td>\n<\/tr>\n<\/table>\n<p><\/center>Apparently if you spend all your time doing things in Quadrant III and IV, you will realize that you are not progressing anywhere.Most people, good employees especially, focus on things in Quadrant I. In the eyes of their boss, they may be a good worker. If you are like most people, you probably spend most of your time doing things in this Quadrant. The problem is there is a limit to what you can achieve.According to Stephen Covey, highly effective and successful people spend most of their time in Quadrant II.Many of you probably have seen this matrix. Ok, let&#8217;s twist this matrix a little and apply it to internet marketing.<br \/>\n.<font color=\"#ff3300\"><strong>Time Management Matrix For Online Marketers<\/strong><\/font><\/p>\n<p>This is the matrix I&#8217;m using to manage  my work and time (I save it in MS Word so that I can add, edit and delete the activities anytime):<\/p>\n<p><center><\/p>\n<table  class=\" table table-hover\" style=\"border-collapse: collapse\" border=\"1\" cellpadding=\"5\" cellspacing=\"0\" width=\"500\">\n<tr>\n<td width=\"15%\">&nbsp;<\/td>\n<td align=\"center\" width=\"43%\"><strong>Urgent<\/strong><\/td>\n<td align=\"center\" width=\"42%\"><strong>Not Urgent<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"15%\"><strong>Money Making<\/strong><\/td>\n<td align=\"center\" valign=\"top\" width=\"43%\"><strong>I. (Do it fast!)<\/strong><\/p>\n<p align=\"left\">&#8211; website improvement that has direct impact on your sales.<br \/>\n&#8211; sales order fulfillment that can make more money.<br \/>\n&#8211; writing blogs or newsletters.<br \/>\n&#8211; liaising with freelancers on existing projects.<br \/>\n&#8211; building new money making websites.<\/td>\n<td align=\"center\" valign=\"top\" width=\"42%\"><strong>II. (Consistency)<\/strong><\/p>\n<p align=\"left\">&#8211; thinking of more ways to monetise your existing websites.<br \/>\n&#8211; thinking of new money making website ideas.<br \/>\n&#8211; learning more ways other people make money online.<br \/>\n&#8211; any activity that can bring in more traffic.<br \/>\n&#8211; networking with other marketers.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"15%\"><strong>Not Money Making<\/strong><\/td>\n<td align=\"center\" valign=\"top\" width=\"43%\"><strong>III. (Do it fast!)<\/strong><\/p>\n<p align=\"left\">&#8211; website improvement for better support but not for making money.<br \/>\n&#8211; sales order fulfillment that will not make more money.<br \/>\n&#8211; most customer support issues.<br \/>\n&#8211; banking activities.<br \/>\n&#8211; accounting issues.<\/td>\n<td align=\"center\" valign=\"top\" width=\"42%\"><strong>IV. (Avoid)<\/strong><\/p>\n<p align=\"left\">&#8211; website improvement only for aesthetic reason.<br \/>\n&#8211; some support issues.<br \/>\n&#8211; aimlessly surfing the web.<br \/>\n&#8211; checking emails every now and then, in between your work.<br \/>\n&#8211; most messenger activities<br \/>\n&#8211; clearing junk mails.<\/td>\n<\/tr>\n<\/table>\n<p><\/center>The difference in my matrix is I&#8217;ve changed Important \/ Not Important to Money Making \/ Not Money Making.Let me tell you why I come out with this matrix to manage my time&#8230;&#8230;I have been following Stephen Covey&#8217;s Matrix but after some time, I realized that I was efficient but my income wasn&#8217;t increasing.I found out that the reason was because I had been working hard doing things that were <u>important<\/u> but <u>not money-making<\/u>. For example, customer support is important and urgent. But in many cases, they are not money-making. With this matrix, I can now classify my work according to its urgency and profitability. All I have to do now is to make sure that I spend most of my time doing things in Quadrant I and II.<br \/>\n.<font color=\"#ff3300\"><strong>How I Handle The Tasks In Different Quadrant<\/strong><\/font><\/p>\n<p>Another difference in my matrix is the way I handle the tasks.<\/p>\n<p>Quadrant I and III are urgent matters. For such tasks, I&#8217;ll make sure that I get them done within the shortest possible time. The way to achieve this is by focusing. Let&#8217;s say you have to build a simple website. Just dedicate 2 or 3 hours and put in your 100% concentration to complete it asap. Don&#8217;t answer phone calls, check emails or do anything else.<\/p>\n<p>Quadrant IV are things that you should avoid. Either you get someone else to do them, or you just dedicate the most unproductive hours to complete them asap. For example, I clear my junk emails 3 times a day, one early morning when I turn on my computer while other programs are still loading, one in the afternoon when I come back from lunch and one in the evening just after I wrap up my work and getting ready to pack for home.<\/p>\n<p>Quadrant II contains the hardest things to do. Why do I say that? Because those things are not urgent and you always have urgent matters in Quadrant I and III that you are very tempted to complete. However, things in Quadrant II are the most important activities that will make you the most money!<\/p>\n<p>For me, I just make sure that I <u><strong>consistently<\/strong><\/u> work on the activities in Quadrant II. For example, whenever I have time, I&#8217;ll write an extra article for directory submission. Almost everyday when I drive, I&#8217;ll be strategizing in my mind. If you consistently work on the activities in Quadrant II, your income will inevitably increase in long run.<\/p>\n<p>Give my revised Time Management Matrix a try. Plot this matrix into your MS Word and insert all your outstanding tasks accordingly. Once you plugin your tasks, it will be clear to you how you should spend your next few hours and next few days!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have read everything about online marketing but you still feel stuck, one possible reason is because of improper time management.Frankly, I think the title of this article is lame because most people don&#8217;t see the importance of time management in making money. If you are thinking of skipping this issue of newsletter, it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[219,11,12,7],"tags":[19,24,23,25],"_links":{"self":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts\/21"}],"collection":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":1,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":255,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions\/255"}],"wp:attachment":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}