{"id":1742,"date":"2024-01-31T17:40:32","date_gmt":"2024-01-31T09:40:32","guid":{"rendered":"https:\/\/leadsleap.com\/blog\/?p=1742"},"modified":"2024-01-31T17:48:03","modified_gmt":"2024-01-31T09:48:03","slug":"demystifying-feb-2024-google-email-guidelines","status":"publish","type":"post","link":"https:\/\/leadsleap.com\/blog\/demystifying-feb-2024-google-email-guidelines\/","title":{"rendered":"Demystifying Feb 2024 Google Email Guidelines"},"content":{"rendered":"\n<p>In the past 2 weeks, we have received many inquires about the need to comply with the new Google Email Guidelines.<\/p>\n\n\n\n<p>You can learn about the new guideline <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/a\/answer\/81126?hl=en&amp;visit_id=638422787859986906-4081157648&amp;rd=1#zippy=%2Crequirements-for-sending-or-more-messages-per-day\" target=\"_blank\">here<\/a>.<a href=\"\"><\/a><\/p>\n\n\n\n<p>The common questions are:<\/p>\n\n\n\n<p><strong>1) Do I need my own domain to use SendSteed now?<\/strong><\/p>\n\n\n\n<p><strong>2) Can I continue to use gmail for SendSteed?<\/strong><\/p>\n\n\n\n<p><strong>3) Do I need DKIM, SPF and DMARC for my domain?<\/strong><\/p>\n\n\n\n<p><strong>4) Is SendSteed ready for the new changes?<\/strong><\/p>\n\n\n\n<p>Today, I will answer these four questions.<\/p>\n\n\n\n<h3><strong>1) Do I need my own domain to use SendSteed now?<\/strong><\/h3>\n\n\n\n<p>No, you don&#8217;t.<\/p>\n\n\n\n<p>I understand that there are autoresponder companies that say you must register a domain name to use their service.<\/p>\n\n\n\n<p>I can&#8217;t speak for other companies. But if you use SendSteed, there is no need to.<\/p>\n\n\n\n<p>This is because we do not send out emails using your email address.<\/p>\n\n\n\n<p>Let me explain why&#8230;<\/p>\n\n\n\n<p>Let&#8217;s say your email is admin@yourwebsite.com. SendSteed will send your emails using the email address  <strong>admin.yourwebsite.com@sendsteed.com<\/strong>.<\/p>\n\n\n\n<p>Take a close look at the above email address. <\/p>\n\n\n\n<p>Although it looks like your email, it is not. It is simply a Sendsteed email address.<\/p>\n\n\n\n<p>Don&#8217;t understand? Let me illustrate with this&#8230;<\/p>\n\n\n\n<p>Imagine you work in a company called Amazona.com. You are given a corporate email address. Imagine the company uses your name as the email address, which is pretty common. Then imagine that your name is John Adam Mo. Your corporate email address will be <strong>john.adam.mo@amazona.com<\/strong>.<\/p>\n\n\n\n<p>See how <strong>admin.yourwebsite.com@sendsteed.com<\/strong> and <strong>john.adam.mo@amazona.com<\/strong> are technically the same?<\/p>\n\n\n\n<p>I hope through the above illustration, you can understand that regardless of what email address you use, the email that is used to send out your SendSteed emails will always be a SendSteed.com email address.<\/p>\n\n\n\n<h3>2) Can I continue to use gmail for SendSteed?<\/h3>\n\n\n\n<p>Yes, you can, for the reason explained above.<\/p>\n\n\n\n<h3>3) Do I need DKIM, SPF and DMARC for my domain?<\/h3>\n\n\n\n<p>If you are using SendSteed, regardless of what email address you use, you don&#8217;t need any of those, for the reason explained above. <\/p>\n\n\n\n<p>SendSteed.com will need DKIM, SPF and DMARC, but that&#8217;s our problem, not yours.<\/p>\n\n\n\n<p>However, if you send out emails using other mailing system or using your own domain hosting, you will have to check with that mailing system or your hosting support.<\/p>\n\n\n\n<h3>4) Is SendSteed ready for the new changes?<\/h3>\n\n\n\n<p>To my best knowledge, our current practice already complies with the new rules.<\/p>\n\n\n\n<p>There is nothing we or you have to do for the new changes.<\/p>\n\n\n\n<p>For your assurance, below are the 3 most important requirements in the new guidelines.<\/p>\n\n\n\n<h2>Requirement 1: DKIM, SPF and DMARC Authentication<\/h2>\n\n\n\n<p>Below is the screenshot from Google Postmaster. <\/p>\n\n\n\n<p>You can see that Sendsteed.com is DKIM, SPF and DMARC authenticated.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"715\" height=\"496\" src=\"https:\/\/leadsleap.com\/blog\/wp-content\/uploads\/2024\/01\/1.jpg\" alt=\"\" class=\"wp-image-1751\" srcset=\"https:\/\/leadsleap.com\/blog\/wp-content\/uploads\/2024\/01\/1.jpg 715w, https:\/\/leadsleap.com\/blog\/wp-content\/uploads\/2024\/01\/1-300x208.jpg 300w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/figure>\n\n\n\n<h2>Requirement 2: Maintain below 0.1% Spam Rates, never above 0.3%<\/h2>\n\n\n\n<p>Sendsteed.com spam rate is at 0.1% consistently.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"535\" height=\"502\" src=\"https:\/\/leadsleap.com\/blog\/wp-content\/uploads\/2024\/01\/2.jpg\" alt=\"\" class=\"wp-image-1752\" srcset=\"https:\/\/leadsleap.com\/blog\/wp-content\/uploads\/2024\/01\/2.jpg 535w, https:\/\/leadsleap.com\/blog\/wp-content\/uploads\/2024\/01\/2-300x281.jpg 300w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/figure>\n\n\n\n<h2>Requirement 3: One Click Unsubscribe link<\/h2>\n\n\n\n<p>One click unsubscribe can be tested by yourself. Just try sending a broadcast to yourself.<\/p>\n\n\n\n<h3>A Final Remark<\/h3>\n\n\n\n<p>I have been reading and re-reading the new guidelines. My answers above are based on my interpretation of the <a href=\"https:\/\/support.google.com\/a\/answer\/81126?hl=en&amp;visit_id=638422787859986906-4081157648&amp;rd=1#zippy=%2Crequirements-for-sending-or-more-messages-per-day\" target=\"_blank\" rel=\"noreferrer noopener\">guidelines<\/a>.<\/p>\n\n\n\n<p>But I may be wrong.<\/p>\n\n\n\n<p>Nevertheless, Google is not unreasonable.<\/p>\n\n\n\n<p>It has given email senders enough time to react.<\/p>\n\n\n\n<p>From February to April, a small percentage of the emails that do not comply with the new rules will receive 4.0.X temporary error. The actual rejection will only begin in April.<\/p>\n\n\n\n<p>We will be monitoring bounced emails very closely from 1st Feb onwards. If there is a need to change anything, I will inform you asap.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past 2 weeks, we have received many inquires about the need to comply with the new Google Email Guidelines. You can learn about the new guideline here. The common questions are: 1) Do I need my own domain to use SendSteed now? 2) Can I continue to use gmail for SendSteed? 3) Do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[236],"tags":[],"_links":{"self":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts\/1742"}],"collection":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/comments?post=1742"}],"version-history":[{"count":12,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts\/1742\/revisions"}],"predecessor-version":[{"id":1756,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts\/1742\/revisions\/1756"}],"wp:attachment":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/media?parent=1742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/categories?post=1742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/tags?post=1742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}