{"id":166,"date":"2012-03-16T13:47:15","date_gmt":"2012-03-16T05:47:15","guid":{"rendered":"http:\/\/www.leadsleap.com\/blog\/googles-penalty-for-link-building\/"},"modified":"2012-03-16T13:47:15","modified_gmt":"2012-03-16T05:47:15","slug":"googles-penalty-for-link-building","status":"publish","type":"post","link":"https:\/\/leadsleap.com\/blog\/googles-penalty-for-link-building\/","title":{"rendered":"Google&#8217;s Penalty For Link Building"},"content":{"rendered":"<p>Can you get penalized for building links? The answer is yes.<\/p>\n<p>Some marketers term such penalty as -50 penalty. Some call it -30 penalty.  Whatever name you call it, the idea is the same. You are maxed at certain  ranking no matter what happen.<\/p>\n<p>To find out if you are slapped with such penalty is simple. Do a Google  search for a unique phrase in your webpage and see what is your ranking. Under  normal circumstances, you should be on the 1st position, since there is no  competition for that unique phrase. But if you are slapped with -50 penalty, you  will notice that your website is found on the 51st position.<\/p>\n<p>Such penalty is implemented manually, i.e. someone actually access your  website and determine if you should be penalized and how &#8216;deep&#8217; in the ranking  you should be penalized. Google doesn&#8217;t go round checking on people&#8217;s sites.  Usually something must have triggered its alert, so that an investigation is  launched.<\/p>\n<p>Let&#8217;s be realistic. Who don&#8217;t build links? The key here is don&#8217;t trigger  the manual investigation.<\/p>\n<p><font color=\"#FF3300\"><strong>How Not To Trigger Manual Investigation?<\/strong><\/font><\/p>\n<p>No one really knows what triggers Google&#8217;s alert system. Your best bet is  to play safe. Build links slowly and from a host of varying websites of  different nature. Remember, everything is relative. You can be building  thousands of crap links to Wikipedia and it won&#8217;t harm Wikipedia a bit. But if  you build such links to a site with no link history, you are likely to get into  trouble. There isn&#8217;t a fixed rule as in how fast you should build links or how  many links you should build from one site or for one site.<\/p>\n<p>Also, don&#8217;t publicly boast about your link building success. Tipping off  is one major reason why Google launch an investigation, because when someone  complains, Google needs to take action. One annoying truth is sometimes you may  rank high in a keyword that a rich company is trying to rank for, and instead of  working harder to beat you, that company will engage a lawyer to write to  Google, claiming that you build links. Google will need to answer to that lawyer  by launching an investigation. It&#8217;s unfair, but that&#8217;s part of the game.<\/p>\n<p><font color=\"#FF3300\"><strong>What If I Don&#8217;t Built Links. Isn&#8217;t It The Safest?<\/strong><\/font><\/p>\n<p>Yes, if you don&#8217;t build links at all, you are 100% safe. But chances are  you will also not achieve any good ranking in Google.<\/p>\n<p><font color=\"#FF3300\"><strong>Can I Sabotage A Website By Building Links To It?<\/strong><\/font><\/p>\n<p>You see, if a website can be penalized for link building, it means you can  sabotage a website by building tons of junk links to it and get it penalized.  Theoretically yes. But bear in mind that every penalty is human reviewed. If the  reviewer sees that the website has got great content and has tons of different  backlinks from different sources, chances are it will not take any drastic  action against the site.<\/p>\n<p><font color=\"#FF3300\"><strong>So What Is The Best Practice?<\/strong><\/font><\/p>\n<p>The best practice begins from your website. Build quality website that  Google is proud to present to its users. Next, promote the website by building  links. Build links for the objective of gaining direct traffic from that link,  such as promoting your site in the forum or posting articles in article  directories. Avoid building links for the sake of links. If you stick to this  practice, you should be quite safe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you get penalized for building links? The answer is yes. Some marketers term such penalty as -50 penalty. Some call it -30 penalty. Whatever name you call it, the idea is the same. You are maxed at certain ranking no matter what happen. To find out if you are slapped with such penalty is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[228],"_links":{"self":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts\/166"}],"collection":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/comments?post=166"}],"version-history":[{"count":0,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/posts\/166\/revisions"}],"wp:attachment":[{"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/media?parent=166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/categories?post=166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsleap.com\/blog\/wp-json\/wp\/v2\/tags?post=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}