I’ve been thinking of what to write in our blog to welcome 2011. Finally I decided to talk about some of the internet marketing mistakes that I’ve made in the past, not last year, but since I started venturing out online.<\/p>\n
I hope my experience can help you avoid some pitfalls and hence smoothen your online journey in 2011.<\/p>\n
Without further ado, here are the internet marketing mistakes I’ve made.<\/p>\n
Mistake #1. Not believing that internet marketing is for me<\/strong><\/font><\/p>\n This has to be the TOP mistake that I’ve made.<\/p>\n Back in early 2000, I was already learning about internet marketing and trying a few things without any success. My mentality was “let’s see if I can make some money online”.<\/p>\n I was never serious about internet marketing because I had so many other options of making money at that time.<\/p>\n After a few years, I failed in ALL my brick-and-mortar businesses and I was $50k in debt with the bank. At that time, online business was my last chance, as the initial investment was minimal. It was a case where I either made it online or I would have to shelve my dream and get a job.<\/p>\n Now it seems to be a blessing that I failed in all my offline businesses.<\/p>\n Mistake #2. Lacking marketing plans<\/strong><\/font><\/p>\n Whenever I have a good idea, I’ll act on it. But there were not one, but two occasions where I spent months preparing and building a new website and when everything was ready, I realized that I had no idea how to market that website!<\/p>\n Of course, those websites are now sitting there collecting virtual dust, while serving as a reminder for me that I must have a foolproof marketing strategy for a new website even before I register the domain name!<\/p>\n Mistake #3. Hoping that there is a holy grail<\/strong><\/font><\/p>\n There was one time when I bought a 100,000 email list from a renowned internet marketing guru, naively thinking that even if just 1% buy from me, I will be rich!<\/p>\n I prepared a good opt-in offer, since I knew I needed to convert it from a cold list to a warm list, and I also prepared a series of autoresponder to convert the opt-ins to buyers. Everything seemed ready, but when I massed mail to the list, I hardly got any click through, not to mention opt-in or sales.<\/p>\n I knew that things can’t be that simple. But sometimes you just want to prove yourself right and give up that hope!<\/p>\n Mistake #4. Being a cheapskate<\/strong><\/font><\/p>\n When I first started online, I was really behaving like a cheapskate. I signed up lots of newsletters and spent time reading all the free articles I could find.<\/p>\n But when I started to make some money and gathered enough courage to invest in ebooks and video courses, that was when my internet marketing skills really took off.<\/p>\n Mistake #5. Using encrypted script<\/strong><\/font><\/p>\n If you want to run a dynamic website such as a membership site, a forum or perhaps your own traffic exchange site, you’ll need to use a server-side script.<\/p>\n A big mistake that I made when I ran my first dynamic site is I bought an encrypted script, which means I can’t modify or even see the script as the developer is trying to protect its copyright.<\/p>\n It is very bad because whenever I experience a bug, I need to feedback to the developer and worse still, if I don’t like any function or want to add any new feature, there is nothing I can do. I even offered to buy the source-code from the developer, but was turned down.<\/p>\n One person’s mistake is another’s lesson. I hope you’ll find these lessons useful.<\/p>\n Though I’ve made some mistakes, I have also done something right during my early days. In my next post, I’ll write about things that I did right when I first started online. Stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":" I’ve been thinking of what to write in our blog to welcome 2011. Finally I decided to talk about some of the internet marketing mistakes that I’ve made in the past, not last year, but since I started venturing out online. 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